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Every Bullet has a Target… Bullets4Peace



The showstopper at ROCK Fashion Week 2009 in Miami was – hands down – the remarkable show put on by designer Raffi Anteby commemorating the one-year anniversary Hollywoods most rapidly growing jewelry craze  – Bullets 4Peace.    With nothing worn but the stunning bullet jewelry,  models in body paint danced with fire, water and lights to speak about and exemplify  their ‘bullet’s’ significance. 

Raffi was a soldier in Israel who lost his entire platoon, and later watched his best friend shot 18 times.   This inspired the ‘Bullet’ jewelry which is intended to make a statement that people can’t be so quick with the trigger and the use of firearms.    The name ‘Bullets4Peace’ came from Raffi’s mother.  

Now,  diamond studded, gold, platinum, bronze and silver in twelve designs of bullet jewelry are being worn by the likes of such celebrities as Beyonce, Justin Timberlake, Gloria Estefan, Jaime Foxx, Snoop Dogg and Eva Longoria.   The line aims to benefit his Reloading Life Foundation, which includes 12 bullets of 12 different designs with proceeds donated to 12 charities each year,  including the launch of Raffi’s  Every Bullet Has a Target program. The program is designed to help create awareness and raise money for various charitable organizations by pairing individual celebrities with jewelry pieces.

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