A Fresh Look on All Things Luxurious

the Look

Archive for December, 2008

Luxurious thought of the day…


New knowledge is the most valuable commodity … Malcolm Forbes.

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The Luxurious Riviera….(and this time, not the Cote d’Azur)


The historic Riviera Country Club in Pacific Palisades, California.  A course which has seen the likes of PGA winners such as Ernie Els, Nick Faldo, Tom Kite, Corey Pavin and Fred Couples.  In a remarkable ‘come-from-behind’ win,  this year’s trophy goes to Phil Mickelson.    Down by 1 at the end of the ninth, the race was between Phil Mickelson and Jeff Quinney.  Quinney’s remarkable hole-in-one left him 1-down coming into the final round of the tournament, but Phil Mickelson proved that consistency and hard work can lead to results.  Winning by 2 shots,  Mickelson took his first Riviera trophy.

Having first played at the Riviera when he was 17,  Mickelson takes the trophy at 37, 20 years later.   Michelson now ranks number 2 behind Tiger Woods in World Golf Rankings.  Woods has never won at the Riviera Club in his 11 appearances.  36 of the top 50 World Ranking Players were entered this year, into the tournament which is now the 81st showing of what began in 1926 as the LA Open.

Weather is a dominant factor at the Riviera.   For the past few years, bystanders have labeled it as the ‘historic River Club’ due to the large amount of rain which has come down during the tournament.   The par 71, 7260  yard course sits atop a sandy basin in the Santa Monica Valley.    Though it drains remarkably well, it has been the subject of extreme weather conditions for the past few years, from the first snowfall in 20 years (Malibu got three inches) to a long draught last year.   The course has few protective roughs and fast greens.

The secret?  The secret is in the putting at the Riviera.  It all comes down to shot making and the short game.  Of the last 15 winners at the Riviera, it was their putting that stood out, not their drives.  12 of 15 players had one of two of their best putting weeks of the season in thier win.

The Lesson:   Consistency pays off.   Every shot matters. It’s not over until it’s over.  Fitness pays dividends. And sometimes, it helps to have a little luck.

Take note.

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The Art of Coffee… Are these masterpieces for drinking?


[youtube]http://uk.youtube.com/watch?v=Cw_DALJl-V0[/youtube]A triple grande non-fat latte with a twist.  The twist?  A butterfly, bird or flower.   A design.   This weekend, in Alexandria, Virginia, competitors will arrive from countries as far as Japan to enter the competition for the most ‘decorated’ latte.  For those that know how, this is gracefully and quickly executed with a flick of the wrist.  For the amateur, the result can be  a ‘blob’. 

Would you pay more for this magnificent presentation?   In my view, presentation can truly enhance the taste and experience. Like a beautiful home or a beautiful person, appearances matter.  The art of the coffee stimulates conversation, enhances the taste and makes the coffee something admire, enjoy and savour.  

In my view,  coffee art is here to stay.


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The ‘Ten Most Wanted’ List … What would YOU pay for these luxuries?

Nothing but the best.


Nothing but the best.

How much would you pay for a pair of jeans?  Does $11,300 for a pair of Earnest Sewn and Van Cleef and Arpels Alhambra jeans sound reasonable?

Forbes has found the World’s Most Outrageously priced items.   When given as a gift, these items convey a message of caring and love.  When shown in a home, they send a message of prestige.  A message of belonging to an exclusive and elite group.

The new Volkswagon Bugatti Veyron has a price tag of $1.8 Million.   What you are buying?  Performance, function and a perception of quality.  And the only production car with more than 1000 horsepower. Extreme pick-up.  A very unique product.

How about a burial plot overlooking the Pacific?  In Santa Barbara, this exclusive location for a couple to have eternal rest is priced at $83,000.

In San Francisco, you can find a ‘Grande Luxe’ facial for $750.00.  This comes with ‘caviar eye treatment’ and ‘Diamond Peel microdermabrasion’.

BlingH20 sells for $40 a bottle.  Sold at the MTV Music Awards and the Emmy’s, this Tennessee water was made famous by Kevin G. Boyd,  producer of the The Jamie Foxx Show and Girlfriends.   What makes it different?  It’s exclusivity.  

There is a theory that the more that people have access to a product, the less value it holds.   The ‘exclusivity’ of that product allows the user to feel elite, or part of an exclusive group.  Nintendo Wii capitalized on this theory.   The lack of availability drove prices of the Wii up to where people were paying more than twice retail value to purchase this ‘must-have’ product.

This is emotion-based pricing.  The art of Luxury Pricing.

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Luxurious thought of the day.


A vodka martini,  Shaken not stirred.

James Bond

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